This is a collection of media from the initial runs of "The Born Losers" (1967) in the Pacific Northwest.
Click on images for larger versions.
The Born Losers (1967)
"The Born Losers," directed by Tom Laughlin, is a gritty and provocative film that is the first installment in the Billy Jack series. The movie explores themes of justice, morality, and courage, set against the backdrop of a small Californian town plagued by violence and fear.
The story follows Billy Jack, a stoic and fiercely independent half-Native American Vietnam veteran who prefers to live a solitary life in the nearby wilderness. Despite his attempts to stay out of trouble, Billy is drawn into the escalating chaos when a gang of ruthless, lawless bikers—known for their reign of intimidation and exploitation—descends upon the town. Their actions lead to a series of traumatic events that leaves the community in turmoil.
Billy’s inherent sense of justice compels him to act, despite the risk to his safety and his rejection of societal norms. His character embodies an unusual blend of strength, vulnerability, and righteousness as he stands up against the gang’s tyranny. The narrative unfolds in a way that highlights his internal conflict, the moral dilemmas he faces, and the broader societal issues at play.
Through atmospheric tension, gripping encounters, and complex character dynamics, the film vividly portrays rebellion and resilience. Its raw, unfiltered portrayal of violence and its consequences adds to the film’s emotional depth and realism.
While "The Born Losers" is a standalone tale, it sets the foundation for the deeper exploration of Billy Jack’s character and ideals in subsequent films, marking it as an important milestone in the series. The movie is remembered for its bold storytelling and its ability to provoke thought about the nature of heroism and the cost of standing up for what’s right.
Director: Tom Laughlin
Writer: Elizabeth James
Stars: Tom Laughlin, Elizabeth James, Jeremy Slate
August 25, 1967 ad (Seattle)
August 28, 1967 article (Portland)
August 28, 1967 photo (Seattle)
August 29, 1967 ad (Portland)
August 29, 1967 article (Portland)
August 29, 1967 ad (Seattle)
August 30, 1967 ad (Portland)
August 30, 1967 ad (Seattle)
September 1 1967 ad (Seattle)
The Born Losers (1967) poster
The Born Losers (1967) trailer
